It's Not Made In China
We had an idea to do things a little differently, and locally and because everyone is so used to reading MADE IN CHINA on just about everything, we knew that by saying the opposite and calling ourselves IT'S NOT MADE IN CHINA, we would signal that we wanted to do things a little differently. If most goods had labels stating: "Made in Yugoslavia", we would've called ourselves: "Not Made in Yugoslavia".
We also suspected that people would see the humour in our name, and the reactions we get from attendants whenever we pay anything by card is proof of that!
We knew we wouldn't be able to compete with the big guys (the ones who don't want us in their fridges), so we aim to provide something a little different, and that's why we made our bottles into something people would like to buy. Thus our collaboration with illustrators was born and we are only too happy to adorn our bottles with the cool designs and illustrations of artists from across our land and are happy that they, in turn, benefit from the exposure.
Our bottles are filled at different plants around South Africa with water that is purified using an internationally-accepted purification process which includes reverse osmosis, ozonation and the re-introduction of organic minerals into the water. This process removes anything that would not benefit you such as unwanted chemicals, metals and harmful bacteria, and replaces these with a balance of essential organic minerals that your body needs.